Internet performance is often measured in small numbers – but the impact of poor performance can be quite large. For the typical website, thousands of bits of information delayed by a few milliseconds add up to a large cumulative impact. If you are an online retailer, a one-second delay in website performance means a seven percent reduction in customer conversion, lost revenue and dissatisfied customers.*
*The Performance of Web Applications: Customers are Won or Lost in One Second,” Aberdeen Group, November 2008.
Every Second Counts
1 Second of Delay
86 Seconds of Downtime
30 Milliseconds of Latency
60 Seconds of Every Minute
15 Seconds to Reach an Engineer
0 Seconds of Frustration