The discussion began something like this:

Me: I think more people would read our blog if it was more fun.
Marketing: We are blogging about IT infrastructure. How funny is that???
Me: I didn’t say funny. I think this stuff can be fun. Maybe even a bit funny too.
Marketing: Even if you could make it funny, you’d never get it past Legal.

So I worked up a joke, based on the funniest joke in the world as reported by CNN Tech. And I got it past Legal. Here’s how it goes:

Two Systems Administrators are out in the data center installing servers and excitedly discussing Internap’s new Colocation ebook when one of them collapses. He doesn’t seem to be breathing and his eyes are glazed. The other guy screams for a Facility Engineer who comes running over.

The Sys Admin guy gasps: “My friend is dead! What can I do?” The Facility Engineer says: “Calm down, I can help. First, let’s make sure he’s dead.” The Sys Admin grabs a server, smashes his friend on the head and turns to the Facility Engineer and says: “OK, now what?”

Did you notice that I managed to incorporate a reference to our new colocation ebook? It does a really nice job of helping you understand if colocation is right for your business. If you’ve ever wondered how colocation can benefit your business, we lay it out pretty clearly in terms of risk mitigation and cost savings. Rather eye opening, mind expanding stuff for those who are yet colo people. It’s kinda like being hit in the head with a server. Without the death.

IT Infrastructure. Check. Fun. Check. Funny. Check. Legal approval. Check. Bonus points for containing relevant content. Check.