Our recent blog post discussed the readiness of websites for events such as Black Friday and Cyber Monday, but hold your horses — there is more to come in this crazy holiday shopping season.
The holidays already start well before Halloween and Black Friday is likely to extend to the end of November. In fact, since retailers opened stores on Thanksgiving Day and extended sales, Black Friday became “BLACK WEEKEND.”
With the growth of mobile and tablet devices in recent years, the way online shopping is done is gradually changing, too. According to Adobe and other sources, mobile shopping is becoming a formidable opponent to more traditional online shopping methods. Retailers are also tapping in to social media and offering mobile-only deals. Naturally, there was a plethora of coverage on these new trends, so for MASHUP FRIDAY here is a roundup:
- Black Friday beats Cyber Monday for mobile shopping
- Black Friday, Cyber Monday: 4 SMB Lessons
- Black Friday Results Are In: The Centerpiece of a Huge Multi-day Bricks-and-Clicks Shopping Spree
- Record online sales seen this holiday season, Black Friday deals continue through Cyber Monday
Oh, and stay tuned for Green Monday on December 10 and Free Shipping Day on December 16 — seriously. Green Monday kicks off what should be the heaviest week of the year for online shopping, where we could see several billion dollar spending days, punctuated by Free Shipping Day on Friday, December 16.