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Sahara Force India Formula One Team creates fast online communication with fans


How do F1 teams stay connected with their international fan base? Some of the challenges Sahara Force India faced when creating a new website included integrating social media and providing real-time video, news and information. As a key competitor on the Formula One racing circuit that includes 20 races across four continents, they pride themselves on being a global team with a worldwide fan base. And, they pride themselves on performance, both on and off the circuit.

Naturally, Sahara Force India wanted their website to perform quickly and reliably, even during unpredictable traffic spikes on race weekends when fans are anxious for the latest happenings. So, the team seamlessly migrated to Internap’s hosting platform and streamlined communication with fans through a single web site portal.

Learn more about how SFI drives fan loyalty and stays competitive with a high-speed, scalable IT Infrastructure.

About the Author

Bindu Crandall

Bindu is responsible for marketing communications at Internap with a focus on content strategy. She has worked in high-tech marketing for most of her career. In fact, she holds several patents in interactive television technology.
view all posts by Bindu Crandall
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