Trend 1: Online privacy concerns threaten content consumption and preference sharing
Businesses today are collecting massive amounts of data on their consumers. But what do customers really think of these tactics? This presents a new challenge for content owners to find the balance between online privacy and gathering data on their market.
Watch Internap’s Drew McBath, Sr. Director, Product and Strategic Marketing, discuss how content owners are responding to this trend.
To learn more, download our white paper, Five Trends to Watch for Content Owners in 2013.