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Trends for content owners in 2013: online privacy concerns (Video)


Trend 1: Online privacy concerns threaten content consumption and preference sharing
Businesses today are collecting massive amounts of data on their consumers. But what do customers really think of these tactics? This presents a new challenge for content owners to find the balance between online privacy and gathering data on their market.
Watch Internap’s Drew McBath, Sr. Director, Product and Strategic Marketing, discuss how content owners are responding to this trend.

To learn more, download our white paper, Five Trends to Watch for Content Owners in 2013.

About the Author

Andrew McBath

Drew leads Internap's Product and Strategic marketing group - and until the big bosses find a worthy replacement (impossible?) - he also moonlights as our head of Investor Relations. Prior to Internap, Drew held finance and consulting positions with AT&T and PricewaterhouseCoopers.
view all posts by Andrew McBath
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