Trend 5: HTML versus Flash
Even though HTML5 is quickly becoming the programming language of choice for web developers, digital publishers still need to maintain Flash websites and online applications during the transition. This will require content owners to broaden their development toolset by simultaneously increasing their knowledge of HTML5 while maintaining websites that use Flash.

Private or custom cloud infrastructure platforms offer a cost-effective way to test out new content deployments, HTML5 or otherwise. To ensure mobile content is delivered to end users around the world, global content delivery networks (CDNs) and route-optimized IP services will continue to be critical.

Trend 1: Online privacy concerns
Trend 2: The rise of the multi-tablet household
Trend 3: OTT platforms opening floodgates
Trend 4: Mobile and the demise of the content schedule