Internap | Intelligent IT Infrastructure solutions that deliver unmatched performance and platform flexibility


Nicholas Carr: The Convergence of Media & Entertainment and Software (Video)


Will the media and software industries continue to exist as separate entities? Or are they quickly blending into a single consumer service as Nicholas Carr, author of The Big Switch: Rewiring the World, From Edison to Google, asserts?

With the widespread adoption of Software-as-a-Service delivery and licensing models, software companies are increasingly experimenting with content creation and delivery. Similarly, the digitization of content has driven media companies to venture into territory that was traditionally the domain of software providers – developing interfaces and functionality that make it easy for consumers to manage, manipulate and share content.

Watch as Carr discusses these two converging trends and the increased demands they will place on cloud infrastructure through the need for vast amounts of online storage and greater processing power.

Watch the entire video series to learn more about Carr’s views on the cloud revolution.

About the Author

Mandira Mehra

Mandira Mehra leads the Company’s Marketing activities. She has extensive experience in marketing communications, public relations, branding, product marketing and strategic planning. Prior to joining Internap, Mandira held several marketing leadership roles in the technology sector. Most recently, she served as Vice President of Marketing Communications, Solution Area TV at Ericsson, where she managed the global marketing program for the company's television business unit. Ms. Mehra joined Ericsson through its acquisition of TANDBERG Television. During her tenure at TANDBERG Television, she led all marketing activities and oversaw a successful global brand migration. Previously, Ms. Mehra was Vice President of Marketing and Strategy for GoldPocket Interactive, a digital media technology start-up acquired by TANDBERG Television in 2005. In this capacity, she led the company’s corporate and product marketing and strategic planning. Ms. Mehra also worked as a management consultant at Monitor Company advising senior executives at Fortune 500 companies on growth strategies.
view all posts by Mandira Mehra
« Back to Blog Home


Latest Tweets

Featured Video