Will the media and software industries continue to exist as separate entities? Or are they quickly blending into a single consumer service as Nicholas Carr, author of The Big Switch: Rewiring the World, From Edison to Google, asserts?
With the widespread adoption of Software-as-a-Service delivery and licensing models, software companies are increasingly experimenting with content creation and delivery. Similarly, the digitization of content has driven media companies to venture into territory that was traditionally the domain of software providers – developing interfaces and functionality that make it easy for consumers to manage, manipulate and share content.
Watch as Carr discusses these two converging trends and the increased demands they will place on cloud infrastructure through the need for vast amounts of online storage and greater processing power.
Watch the entire video series to learn more about Carr’s views on the cloud revolution.