A Google search on the phrase “big data” produces 2.1 billion results, ranging from analyst reports and news coverage to industry events and product offerings. While advances in computer processing power, networking and storage have enabled us to glean new insights from massive quantities of data, is more always better?
Nicholas Carr, author of The Shallows: What the Internet Is Doing to Our Brains, asserts that we should shift the conversation from “big” data to “right” data. Carr suggests the information overload that comes with big data in fact inhibits creativity and productivity.
Watch Carr discuss how businesses can succeed by leveraging smart filtering and sensing technologies to provide consumers with the right data at the right time, to sense when people require an abundance of data and when they require “quieter space” for reflection.
Watch the entire video series to learn more about Carr’s views on the cloud revolution.