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Nicholas Carr: Big Data vs. Right Data (Video)


A Google search on the phrase “big data” produces 2.1 billion results, ranging from analyst reports and news coverage to industry events and product offerings. While advances in computer processing power, networking and storage have enabled us to glean new insights from massive quantities of data, is more always better?

Nicholas Carr, author of The Shallows: What the Internet Is Doing to Our Brains, asserts that we should shift the conversation from “big” data to “right” data. Carr suggests the information overload that comes with big data in fact inhibits creativity and productivity.

Watch Carr discuss how businesses can succeed by leveraging smart filtering and sensing technologies to provide consumers with the right data at the right time, to sense when people require an abundance of data and when they require “quieter space” for reflection.

Watch the entire video series to learn more about Carr’s views on the cloud revolution.

About the Author

Mandira Mehra

Mandira Mehra leads the Company’s Marketing activities. She has extensive experience in marketing communications, public relations, branding, product marketing and strategic planning. Prior to joining Internap, Mandira held several marketing leadership roles in the technology sector. Most recently, she served as Vice President of Marketing Communications, Solution Area TV at Ericsson, where she managed the global marketing program for the company's television business unit. Ms. Mehra joined Ericsson through its acquisition of TANDBERG Television. During her tenure at TANDBERG Television, she led all marketing activities and oversaw a successful global brand migration. Previously, Ms. Mehra was Vice President of Marketing and Strategy for GoldPocket Interactive, a digital media technology start-up acquired by TANDBERG Television in 2005. In this capacity, she led the company’s corporate and product marketing and strategic planning. Ms. Mehra also worked as a management consultant at Monitor Company advising senior executives at Fortune 500 companies on growth strategies.
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