Formula One kicks off the 2013 season this weekend with the Australian Grand Prix in Melbourne. As Sahara Force India’s Official Supplier for Online Performance, we are geared up for an exhilarating season! To get you in the mood, turn up the volume and immerse yourself in the imagery and sound of F1. Share
F1 2013: Sahara Force India & Paul Di Resta Suit Up for Performance
Six questions to ask when reassessing your IT goals
Every summer Formula 1 takes a break from the ‘circus’ with a two-week enforced factory shutdown. The teams are not allowed to work in the factory or on the cars. It gives everyone the chance to sit back and relax from the first half of the year. What it also does is give the teams, [...]
Formula One silly season, rumor roundup and superhero shenanigans
F1 is all about performance, speed and technology. But did you know that there is a lot of intrigue and speculation that is associated with F1 too? All of a sudden I find that the F1 ecosystem is abound with juicy driver and team gossip. Everyone’s focus seems to have shifted from race predictions and [...]
Today’s youth steering Formula One cars into the future
There have been a few occasions in my life where I have been truly and unexpectedly inspired. The other night during the annual Women In Technology (WIT) Connect event held at the Georgia Aquarium was one of them. Hundreds of Georgia’s leading technology executives and up-and-coming professionals gathered in the ballroom to network and participate [...]
No compromises: performance and reliability
A couple of my previous blogs have focused on two key aspects of the sport of Formula 1 racing: testing and teamwork. Both of these points lend themselves to better performance, and F1 is all about performance — but just as important is reliability. Specific manufacturing methods can give an F1 team parts that will [...]
How do you drive your IT?
Speed, performance, high-tech. Just a few of the things that come to mind when you mention Formula One racing, which we have been heavily involved in since the season started this year. (Go Nico Hülkenberg and Paul Di Resta!) Interestingly though, these same words are synonymous with the demands of IT professionals today across many [...]
What Formula One can teach us about testing, performance and results
Motorsport teams, especially Formula 1, test their cars and equipment as much as they can. Why do the teams test? They do this so they can bring the best possible combination of parts and strategies to the race. Over the past few days, all of the F1 teams have been allowed to bring their cars [...]
What Formula 1 can teach us about teamwork
Formula 1™ is a very competitive sport and business. With the average team spending tens of millions, and the top teams spending hundreds of millions of dollars, each team is trying to get the most effective use of their money and resources. The goal of the team is to win races and to win championships. F1 [...]






