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Cloud hosting can offer environmental gains

Cloud hosting can contribute to sustainability gains.

Sustainability is becoming a major need for many businesses as their data center needs expand and power costs rise. Cloud hosting is rising as a prominent solution to the growing environmental efficiency problem in the data center sector.

Cloud hosting and environmental efficiency
With just a casual glance, the cloud may not seem like a major contributor to environmental efficiency. After all, organizations are still accessing the same amount of data and computing resources, they are just hosted in a third-party facility. However, consolidating IT resources into highly efficient multi-tenant data centers creates major opportunities for sustainability.

To understand the scope of these gains, consider the industrial revolution. At the time, small cottage production methods in which individuals produced goods in homes were central to creating items. The rise of factories and other industries consolidated that work into central facilities, leading to a major boost in productivity. This was made possible because large factories could provide tools and other resources that individuals could not afford or handle. The analogy between industrial factories and colocation unwinds beyond this point because there are many other implications to the industrial revolution, but the productivity gains associated with consolidation were clear.

What the industrial revolution did for productivity at the time, colocation hosting and cloud computing are doing for sustainability. With individual businesses all running their own data centers, they can only afford to devote so many resources to efficient power infrastructure, advanced cooling systems and other sustainability tools. Colocation vendors and cloud providers, on the other hand, can put much more effort into energy efficiency and develop more sustainable architectures.

Furthermore, companies have to have enough IT Infrastructure available to meet usage spikes and be prepared for increases in demand. As a result, organizations generally have to purchase extra hardware and support that capacity with energy and cooling systems. Cloud hosting offers more flexibility and scalability, enabling organizations to deal with changing demand more efficiently.

Maximizing efficiency gains associated with third-party hosting
Organizations can develop more sustainable data center architectures if they take advantage of third-party services for as many data center functions as possible. While most businesses have to keep some critical and sensitive data hosted internally, moving as much infrastructure as possible into third-party facility facilities can help companies achieve the greatest sustainability gains possible, especially if they take advantage of the reduced costs associated with hosting to invest in more energy-efficient internal systems.