Solutions Matrix for the Retail Industry

A Confluence of Online Activities

If you are an online retail operation, your success depends on at least one of the following activities, any one of which can signal a strong dependence on the Internet.

Select the appropriate tab to understand more about each online retail activity and solutions to common challenges:

Sizable Internet Presence

Description

Your company has a large body of files and content available for your end user to access through the Internet. For example, you may be a large-scale health services company providing content to practitioners or a popular technology journal providing reviews and ratings for a range of electronic and computer products. Or, perhaps your website is your primary branding tool to support your physical retail stores.

The Challenge

Your challenge is two-fold. First, your backend platforms and infrastructure that support your online operations must always be available. Second, you must deliver and render files and content rapidly and reliably to your end users. Latency across the network, especially when serving content to a worldwide user base, degrades the end-user experience and results in customer defections from your website. Efficient file and content delivery across a wide geographic range is paramount.

Best Fit Technologies

Internap’s solutions improve your end-user experience while delivering the technology and infrastructure you need. We specialize in highly-available, high-performance technology infrastructure solutions. Our N+1 redundant colocation and Managed Hosting solutions provide a range of infrastructure management options. Our Performance IPTM service routes your file and content traffic over the best performing network route identified across numerous carrier networks. The result is faster and highly-reliable infrastructure with reduced latency and heightened network performance. In addition, our Content Delivery Network delivers your files and content by placing them at our network edges, closer to your end users, no matter where they are.

High Volume of Transactions

Description

Your company’s business model depends on a high volume of transactions. These transactions may support a subscription service or another client-specific application. For example, your company may be a financial services firm facilitating market transactions online or a ticket processing agency running major sports events.

The Challenge

Your technology and network infrastructure’s performance and availability are critical. Any downtime or slow performance will result in reduced transaction activity and, ultimately, lost revenues.

Best Fit Technologies

From unsecure to secure transactions, Internap’s technology solutions improve your end-user experience while delivering the technology and infrastructure you need. We specialize in highly-available, high-performance technology infrastructure solutions. Our Content Delivery Network delivers your files and content by placing them at our network edges, closer to your end users, no matter where they are. In addition, our Content Delivery Network speeds up your secure transactions through our SSL Acceleration service.

eCommece Focused

Description

Your company depends heavily on ecommerce. Attracting end users, keeping them engaged and converting them into paying customers is critical to your bottom line. Innovative tools and rich media capabilities allow end users to get close to your products without actually touching them. Your company may be an online retailer selling consumer footwear products nationally, a business-to-business exchange provider or a large travel company offering dream vacation packages.

The Challenge

Your technology and network infrastructure’s performance and availability are paramount. Efficient content delivery to a regional or worldwide user base is critical. Any downtime or slow performance will result in reduced transactions and, ultimately, lost revenues.

Best Fit Technologies

With Internap, you can develop fascinating content and tools that attract and win over new customers. Our Performance IP and Managed Hosting services improve the end-user experience while delivering the technology, infrastructure and management you need. Our Content Delivery Network can deliver your files and content to users around the world by placing them at our network edges, closer to your end users, no matter where they are. In addition, our SSL Acceleration service speeds up the secure close of the sale. Finally, Internap’s global footprint of colocation sites helps you tackle your data center growth without the capex involved in building and owning a facility.

Overall Challenges for the Retail Industry