It was probably inevitable that the buzz surrounding green IT would fade as industry matured, but this is not necessarily a bad thing. According to Internap’s Randy Ortiz, it only means that energy efficiency and resource conservation are making the transition from special initiative to standard data center practice. As he explains in a conversation with IT Business Edge’s Arthur Cole, there are numerous ways in which green technology can be implemented, both in new facilities and renovations. And since the combined ROI of many practices is so good, there is always an incentive to go green. Read more.