Real-time ad bidder speeds response time for retail and ad agency customers; processes more than 2TB of data daily
ATLANTA – July 26, 2012 – Internap Network Services Corporation (NASDAQ: INAP), a provider of intelligent IT Infrastructure services, today announced that OwnerIQ, a leading provider of targeted digital advertising solutions, is using Internap’s scalable Managed Hosting services, along with the company’s route-optimized Performance IP™ and Content Delivery Network, to power its real-time ad targeting and media buying platform, which processes and delivers massive amounts of advertising data each day. The combination of services from Internap has helped OwnerIQ become one of the fastest digital ad buyers with the lowest error rate on multiple leading ad exchanges, fueling the company’s growth of tier one customers and its ad network’s reach to more than 170 million consumers.
“Our digital advertising and real-time bidding business presents unique IT Infrastructure challenges. Our ad platform must be stable yet able to scale quickly with minimal latency, as real-time bidding demands sub-second response times and high availability,” said Eric Mabley, co-founder and executive vice president of ad platforms for OwnerIQ. “Internap provides us with a scalable, geographically distributed hosting solution, custom hardware configurations and fast implementation times to support the unique needs of our rapidly growing ad platform. Internap’s low-latency IP service and content delivery network provide the speed, uptime and reliability required in the digital advertising industry.”
OwnerIQ delivers digital ads for its retail and ad agency customers using advanced online behavioral targeting and real-time bidding. The company has more than 2 TB of quality customer data based on consumer preferences for more than 5,000 products and 7,000 brands. OwnerIQ’s rapid business growth presented several challenges for its IT team, which struggled to efficiently scale the company’s IT Infrastructure with its previous hosting providers. To improve its competitive advantage and support its growth, the company needed a scalable hosting solution that would ensure the speed and reliability of its proprietary ad-serving network.
OwnerIQ migrated its production and disaster recovery environments to Internap’s hosting facilities in Los Angeles and New York, strategically located close to the primary U.S. ad bidding exchanges. Today, OwnerIQ is able to seamlessly scale to support business growth while processing more than two billion daily bidder buying and pricing decisions and responding to a similar number of “real estate” auctions each day within 50 milliseconds (1/20th of a second) of learning about the opportunity.
“Two primary ways by which ad buyers can differentiate their business in the high-volume digital advertising market are by targeting ads based on vast amounts of quality customer data and rapidly bidding on web page real estate to serve up those ads,” said Josh Crowe, Internap’s senior vice president of product development. “With Internap’s scalable hosting and high-performance network solutions, OwnerIQ can focus on gathering quality customer data and devising unique applications for it, while we provide the underlying infrastructure to enable the processing of that data and serving of highly targeted ads within milliseconds.”
About OwnerIQOwnerIQ is the advertising network that invented the concept of Ownership Targeting. The company partners with top retailers, manufacturers and publishers to transform their website visits into unique Ownership Targeted media opportunities, and in turn creates digital ad revenue for these partners.
OwnerIQ’s Advertising Solutions enables advertisers and agencies to target an online display advertising message to consumers based on the product and brand they own and/or intend to buy. This is Ownership Targeting. In addition, their real-time cross exchange demand-side platform (“DSP”) OPTMS™ reaches 90% of the web.
OwnerIQ’s Media Solutions offers a complete and total end-to-end solution that makes it possible for retailers and manufacturers to generate ad revenue from their website or commerce platform.
Founded in August 2006, OwnerIQ is based in Boston and is led by a proven management team of online media professionals. For more information, please visit www.owneriq.com.
Internap provides intelligent IT Infrastructure services that combine unmatched performance and platform flexibility to enable our customers to focus on their core business, improve service levels and lower the cost of IT operations. Our unique trio of route-optimized enterprise IP, TCP acceleration and a global content delivery network improves website performance and delivers superior end-user experiences. Our scalable colocation, hosting, private cloud, public cloud and hybrid offerings provide enterprises the flexibility to adapt to changing business needs and future-proof their IT Infrastructure. Since 1996, thousands of companies have entrusted Internap with the protection and delivery of their online applications. Transform your IT Infrastructure into a competitive advantage with IT IQ from Internap. For more information, visit http://www.internap.com, our blog at http://www.internap.com/blog or follow us on Twitter at http://twitter.com/internap.
This press release contains forward-looking statements. These forward-looking statements include statements related to the performance of our IT Infrastructure services and the benefits that our customers expect to receive from them. Because such statements are not guarantees of future performance and involve risks and uncertainties, there are important factors that could cause our actual results to differ materially from those in the forward-looking statements. These factors include the actual performance of our IT Infrastructure services; our ability to successfully integrate Voxel, including its products, portal, services and employees, into our company; the reaction and behavior of customers and the market to our combined company; our ability to respond successfully to technological change; the availability of services from Internet network service providers or network service providers providing network access loops and local loops on favorable terms, or at all; failure of third party suppliers to deliver their products and services on favorable terms, or at all; failures in our network operations centers, data centers, network access points or computer systems; our ability to provide or improve Internet infrastructure services to our customers; and our ability to protect our intellectual property, as well as other factors discussed in our filings with the Securities and Exchange Commission. Given these risks and uncertainties, investors should not place undue reliance on forward-looking statements as a prediction of actual results. We undertake no obligation to update, amend or clarify any forward-looking statement for any reason.
Davies Murphy Group