As a digital advertising company, engage:BDR is considered a pioneer in the adtech industry. The company requires a low-latency environment to support their fully managed solution and standalone real-time bidding (RTB) platform. Initially, engage:BDR used Amazon Web Services (AWS), but as bandwidth usage costs grew exponentially, the company looked for a more cost-effective alternative.
Responses to bid requests need to take place within 75 milliseconds, and lower latency gives more leeway for ad purchasers to respond. After evaluating other solutions, engage:BDR chose Internap’s Performance IPTM and Content Delivery Network (CDN) services. While the decision was initially driven by cost, engage:BDR has seen significantly lower latency since making the switch.
- Significant cost savings and lower latency
- Process up to 2 billion queries per day
- Efficient delivery of large files for ad content
- Close proximity to DSPs and SSPs