For real-time customer interaction platform provider AppLovin, the switch from the AWS public cloud to a bare metal IaaS solution was a no brainer. The company specializes in delivering data insights from customer interactions across mobile platforms, and absolutely requires top speeds and high performance for ad delivery and conversion.
The startup company, which used AWS virtualized infrastructure during the first year after its founding, quickly realized that the public cloud simply could not scale cost effectively or meet the performance demands of its growing company.
AppLovin made the move to Internap’s AgileSERVER, a bare-metal IaaS solution offered through the cloud, two years ago. The solution enables scalability and uses OpenStack to handle big data workloads, providing the performance and scalability the mobile marketing company requires.