Self-Actualization. College was the first time I heard the phrase. It’s a heavy statement. Academic. Aspirational. A cross between a Yoga Master and the happiest old man you’ve ever met; the best outcome in a Choose Your Own Adventure book. Self-actualization, along with the rest of Maslow’s Hierarchy of Needs, instantly stuck with me. Sometime in the past [...]
Design matters. Usability matters.
10.11.2012 By:
This is our conference room in the NYC office. You’re late to join a meeting in progress. As you approach, your brain hunts for context clues on how to open the door. The handles are identical on both sides; it’s not immediately clear whether you push or pull. You take a chance and pull, only [...]
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