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Where did everyone go?

Where did everyone go?IT leadership is facing a simple fact: the days of on-premise applications are quickly fading into the past. Think about the last time you installed software. The need for client-based applications will always be present, but for the most part, installing software on a server physically located where your business resides seems obsolete. Where did this software go?

At first, we came up with the generic term of “outsourcing.” If it wasn’t your organization’s core competency, then that meant somebody else could do it bigger, better and faster. Outsourcing quickly morphed into the Software-as-a-Service (SaaS) revolution. Businesses quickly realized that owning a software license and paying for annual maintenance wasn’t cost effective, especially when you had to hire a system administrator to run the application on expensive hardware that you also had to own and maintain. Software providers began hosting their applications on the Internet, providing access to businesses via a web browser. Where did these applications go?

For those organizations providing outsourced technology-based services, the costs of owning and maintaining IT Infrastructure for their on-demand businesses didn’t make a lot of financial sense. From this need in the market grew the popular IT Infrastructure outsourcing options that exist today:  hosting and cloud. Whether it is shared, dedicated or managed hosting, businesses could now outsource the IT platform component of their service and instead focus on the application they were providing to the market. Eventually sharing computing power and storage resources spawned cloud offerings, where businesses could spin up environments on demand. Again though, where did all of this hardware go?

The answer is really quite simple. All of these assets are physically located at various colocation facilities. A recent Computerworld white paper talked about how advantageous it was for cloud providers to set up shop at colocation facilities. Whether it is for power availability, network connectivity, security or one of the several other advantages colocation provides, cloud, hosting and SaaS providers all gain the same benefit − it “enables them to focus on their customers, instead of infrastructure.”

Looking for a colocation provider for your on-demand service? Check out how Carbonite leverages colocation to deliver on-demand storage to its users.

Video is changing everything: Content Delivery Network to the rescue

Video is changing everything: Content Delivery Network to the rescue“Video is changing everything,” according to a recent white paper written by Thomason Reuters, one of the world’s leading sources of intelligent information for businesses and professionals. In fact, in the time it takes you to read the eight-page white paper, Thomason Reuters says that roughly 240 hours of video will be uploaded to the Internet and approximately 11 million videos will be watched − unless of course you are a speed-reader.

I focus on content marketing and am constantly looking for the best way to get my message into the hands of my target audience and make sure it is a message that resonates. Forrester Research says, “Videos are definitely one of the strongest forms of media in our society today,” while Forbes Insights reports that two-thirds of executives would rather view a video than read a text document. So naturally video is definitely a medium I plan to utilize, and I imagine your marketing department is hot on the pulse of this rising trend.

The real news for IT executives, however, is that video is just getting started. Cisco predicts more than 90% of Internet traffic will be video-based by 2013. The challenge for IT professionals and marketers alike becomes how to support massive amounts of online video content while still maintaining an optimal website experience. Enter CDN.

With a CDN, or Content Delivery Network, your content is distributed across a network of servers that are placed in geographic proximity to users so content is delivered faster. Without a CDN, content resides on one main origin server and may travel long distances to get to the end user, ultimately delaying delivery and diminishing user experience.

One of the core functions of a CDN is to optimize media delivery, which involves the streaming of live events and pre-recorded video and audio content. A CDN provides content creators with a robust infrastructure solution for online media distribution, so even colossal amounts of content can be supported and viewed seamlessly.

How many videos is your marketing department planning on launching this year?

Download our CDN Buyer’s guide for more information on how to choose a CDN for your business needs. 

The year of cloud?

The year of the cloud

Several years ago the word “cloud” entered into popular use around the time of Amazon's AWS service launch. In that era, many hosting providers were offering virtualization of some sort, but a lot of us were scratching our heads on this whole “cloud” thing. “A server available on an hourly basis? Why would anyone want that?” was the collective cry. It didn't take long to find out why. The ability to ramp up servers to handle a spike in traffic was a huge win for businesses trying … Read More...

FUD, fallacies and facts about Cloud security – a mashup

news

As evidenced by the large number of articles of late about the fear, uncertainty and doubt surrounding the cloud, and of course, the hype, I am providing our blog readers with a mashup of IT industry news on a variety of topics pertaining to cloud computing, data center facilities and other areas of the "biz." Starting today and every Wednesday hereafter, check out our blog for a compilation of the latest trending topics being covered by online media, other bloggers, etc. So, what’s on tap … Read More...

WPO technologies sweeten online retailers’ Valentine’s sales

WPO technologies sweeten online retailers Valentine's sales

Valentine’s Day can evoke different reactions from different people. For some, it could be a wonderful day of romance and gifts. For others, you may believe it’s just another Hallmark holiday meant to drive flower, card, candy and teddy bear sales. Similar feelings of sheer bliss or utter despair can also affect online retailers in any of these industries. The National Retail Federation predicts consumers will spend more on friends and family this Valentine’s Day, possibly totaling as … Read More...

Data center power: Good versus bad

Data Center Power: Good Versus Bad

The amount of power consumed in a modern data center is generally incomprehensible.  One hundred MW (that’s megawatts) of power can operate just one Apple, Google, Yahoo! or Facebook data center or 80,000 average American homes.  In Internap data centers we have customers operating with 10KW of power draw in an 8’x2’x4’ locking, seismically reinforced, steel cabinet.  While that’s just 1/100th of 1MW, it’s also eight homes worth of power in a space barely large enough for two very … Read More...

Deriving ROI from your cloud implementations

Deriving ROI from your cloud implementations

Internap was privileged to recently host a cloud roundtable with three IT executives, including Tim Bell, VP, Information Technology & CIO of Greenway Medical, Raymond A. Repic, VP of Information Technology at Dell SecureWorks, as well as Michael J. Smith, Executive Director of NASA Shared Services Center. During this discussion, we heard how these leaders steer their own cloud implementations and the lessons they learned along the way. Tim Bell gave us the following insights when asked … Read More...

Super size me – bigger isn’t always better when it comes to data centers

Super size me - bigger isn't always better when it comes to data centers

The 2004 film “Super Size Me” made us all aware that bigger isn’t always better. During the course of a month the independent filmmaker, Morgan Spurlock, consumed three meals per day at the nationwide fast food chain, McDonald’s, and each time he was asked if he wanted to “super size” his meal he agreed.  On average Spurlock consumed the equivalent of 9.26 Big Macs per day, and his fast food binge eventually lead to a weight gain of 24½ pounds in just 30 days. The reason for … Read More...

Month one at Internap + Voxel – a view from the Ops side

People showing unity - Internap plus Voxel

It's been a few weeks since Voxel was acquired by Internap and now is a good time for some reflection. Much of the "post-deal" craziness has started to die down and we're back to our day jobs. A few high level points for those of you who don't want to wait for my take on things: Internap is full of seriously smart, hard-working people with 15 hours-a-day work ethics. MIRO and XIP™ are hot stuff, we can't wait to use them. The company-owned facilities in major cities like New York, … Read More...

Top nine benefits of managed hosting

Top 9 Benefits of Managed Hosting

Managed hosting offers a variety of advantages. To help you understand its appeal, here is a list of the benefits most valued by customers. Drumroll please... 1. Reduced Capital Costs Instead of investing in equipment every three to five years, your IT Infrastructure becomes an operating expense (opex), reducing your up-front capital investment (capex). Plus, when the equipment breaks, needs repairs or maintenance, you don’t incur additional charges. 2. Predictable Cost … Read More...

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