Business Challenge

As a leading enterprise advertising technology company, AudienceScience gives brands better control over their online advertising spend and more visibility into campaign insights. The number of digital advertising transactions on the AudienceScience platform increased by 1100% in one year, which led the company to expand its worldwide infrastructure to meet growing customer demand and guarantee the best performance.

Solution

An Internap customer since 2006, AudienceScience added colocation and Performance IP™ services in Dallas, Seattle, Secaucus, N.J., Amsterdam and Singapore, and expanded its existing services in Frankfurt and Hong Kong. The company consolidated its infrastructure from multiple providers into a worldwide infrastructure footprint with Internap. Performance IP service with Managed Internet Route Optimizer™ (MIRO) routes AudienceScience traffic over the fastest Internet path, ensuring high performance for end users regardless of their location.

Results

  • Scalability to meet customer growth and 1100% increase in ad transactions.
  • Speed and high availability to support fast, big data workloads.
  • Cost-efficient control over proprietary technology and ownership of hardware.
  • Granular visibility and cloud-like management of server environment through Internap’s customer portal.

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